OPEN M.I.C. (Marketing Insight Chats):

Multicultural Is The New Mainstream

JOIN US THIS MONTH FOR OUR 3-PART WEBINAR SERIES…

Are you taking a one-size-fits-all strategy in your marketing? If so, it’s definitely time to switch things up in 2017 and consider how to connect with groups across different cultural backgrounds and make your products and services relevant to each group. After all, multicultural consumers will represent 138 million of the total US population by 2020, and their buying power continues to grow each year. Reaching the multicultural consumer poses a unique marketing challenge, and it requires a deep understanding to attract the attention and dollars of this powerful customer base.

During Black History Month, the Black Entrepreneurs Summit is presenting a three-part webinar series featuring experts who will be sharing tips on how you can connect with your multicultural customers using strategic research, strategic marketing initiatives and design.

Join in for 1-on-1 interviews with these top experts, and get answers to your most pressing questions.

Rehearsal Dinner

Part I: Research

February 9th 2017
12:30-1:30pm

Donna Fullerton
Founder/Owner – DMF Communications, Inc.

Donna Fullerton’s career began at McCann-Erickson Advertising where she honed her research skills in the qualitative and quantitative realms. Donna’s passion for qualitative exploration and consumer advocacy led her to branch out and create DMF Communications, Inc. DMF’s focus is on bringing value to the qualitative process by merging three key ingredients: diverse marketing issues, extensive company/brand experience, and innovative & traditional techniques.

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Main Ceremony

Part II: Strategy

February 16th 2017
12:30-1:30pm

Rosa Alonso
Principal, Rosa Alonso Media

A marketing, digital and multimedia executive with a passion for instigating innovation and a laser focus on audience and results, Alonso brings over 15 years of experience to her leadership roles as a marketing, digital and multimedia professional and producer for Fortune 500 companies and entrepreneurial ventures. She is the creator of the technology lifestyle and entertainment destination Rosa Alonso Digital (rosaalonsodigital.com), which earned her “The Innovator” award at SXSWi (South by Southwest Interactive Festival) for her work empowering audiences through technology. She also appears regularly as resident tech expert for NBC Universal’s Telemundo/Telemundo NY popular programs, including the Emmy Award-winning Noticiero Telemundo and Acceso Total NY.

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The Party

Part III: Design

February 23rd 2017
12:30-1:30pm

Arabelle Clitandre
Digital Art Director, L’Oréal – Carol’s Daughter

Arabelle’s approach to graphic design and illustration incorporates detailed research and strategy to generate fresh and creative ideas. Originally from Port-Au-Prince, Haiti, Arabelle studied Communication Design at The New School, in NYC. She has worked for major international brands including, but not limited to, Ann Taylor, Bloomingdales, Chanel, Estée Lauder, Target across a variety of media including art direction, print, branding, and digital.

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